It was a huge hit at its premier in 2015, and will be featured again this year, with celebrity Mark Cuban once again on board. The Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) have announced that Beauty Pitch will be held Saturday, July 23. Hosted by CPNA, the one-of-a-kind beauty-centric competition will be held in Las Vegas during PBA Beauty Week. This event provides entrepreneurs from all sectors of the beauty industry with a way to connect with qualified investors and the industry-at-large.

The competition opens February 1, and all interested beauty companies are encouraged to apply.

Last year’s grand prize winner was 100% Pure. The brand received a one-year mentorship with Mark Cuban along with a $10,000 cash infusion from TSG Consumer Partners.